Our story

Greetings from Amalii!

I am Ilze, and at the end of 2024, I had the opportunity to take the Amalii brand under my wing. Without thinking twice, I took this step with confidence and heartfelt feeling – I know that Amalii can grow, develop, and delight even more families.

Amalii has always been a place where beauty, quality and children's style meet. And in my vision – it should become even broader. That's why the idea of a boys' clothing line was born, complementing the already beloved girls' collection. Because how great it is when you can find beautiful clothes for both your daughter and son in one place – for everyday life, holidays and special events.

Currently, Amalii is an online children's clothing store that offers thoughtful, stylish, and high-quality clothing for both girls and boys.

We believe that childhood is colorful, beautiful, and deserves the best – including in clothing.

Thank you for being with us on this journey. This is just the beginning!

Sincerely,
Ilze
& Amalii team