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A dream of beautiful children's clothing created with love

AMALII

Our greatest desire is to create clothing that not only pleases children, but becomes a part of their little miracles.

BEHIND AMALII

WHO ARE WE?

Greetings from Amalii!

I am Ilze, and at the end of 2024, I had the opportunity to take the Amalii brand under my wing. Without thinking twice, I took this step with confidence and heartfelt feeling – I know that Amalii can grow, develop, and delight even more families.

Amalii has always been a place where beauty, quality and children's style meet. And in my vision – it should become even broader. That's why the idea of a boys clothing line was born, complementing the already beloved girls collection. Because how great it is when you can find beautiful clothes for both your daughter and son in one place – for everyday life, holidays and special events.


Currently, Amalii is an online children's clothing store that offers thoughtful, stylish, and high-quality clothing for both girls and boys.

We believe that childhood is colorful, beautiful, and deserves the best – including in clothing.

Thank you for being with us on this journey. This is just the beginning!

Sincerely,
Ilze
& Amalii team

Inspired by the lightness of childhood

All our dresses are made right here in Latvia – from the first sketch to the last detail. Our design process begins with inspiration from the joy, lightness and dreams of childhood, which each fabric embodies. We carefully select fabrics and colors, thinking about children's comfort, freedom of movement and aesthetics that remain memorable. Amalii design means feeling and a special story.

PRODUCTION

Amalii dresses are made right here in Latvia – in a small workshop where every stitch is handmade, crafted with love and care. Our experienced seamstresses are masters of their craft, which gives each dress excellent quality and longevity. We continue the tradition of handmade work because we believe that truly valuable things come with time, patience and the warmth of a human heart.

TRANSPARENCY

Do you know how much it costs to make a dress? We are open - our prices reflect the quality of the fabric, local work and sustainability. At Amalii, honesty is a core value - towards our customers, towards our team and towards the environment. We pride ourselves on doing everything ourselves - without intermediaries and unnecessary costs.

Local brand – straight from the creators

You can only buy Amalii clothing from us – in our online store and in the store “Mazā Cilts”, Tērbatas iela 59/61, Riga.

We have no middlemen or distributors – this means you get your clothes directly from the creators, at a fair and understandable price at any time. This allows us to ensure consistent quality and approach each order with special care and personal attention.